The Applebee’s PR staff was put to work after one of the chain’s Detroit restaurants served a15-month-old baby tequila, yikes! The restaurant claimed that the margarita mix was mislabeled as apple juice. That is one big “uh-oh” for the Applebee’s name. At first I felt bad for the restaurant because it could have happened to anyone, it just happened to be them. I also wondered how a restaurant would go about dealing with such a crisis. I’m sure there is a crisis plan set incase they ever get in trouble for serving minors, but not so much when the minor is a 15-month-old. There is no possible way they could have had a set plan to deal with something of this nature; it is such an unusual event. However, it is allegedly the third time it has happened in five years.
So how did the restaurant chain react? Applebee’s sent out a press release apologizing for the incident, sympathizing with the family. They explained to the public that they were looking into how this could have happened, and that they were going to be retraining their workers on how to label the beverage cartons.
If this were a one-time event for Applebee’s I might cut them a little slack, but it isn’t. I think the restaurant might want to do a little more than revamping their training program for carton labeling. If this is the third incident in the past five years than they may want to start looking for a root cause to this problem, perhaps suppliers, before this crisis becomes a tragedy.
No comments:
Post a Comment